SDUSC in the Community

The San Diego Urban Sustainability Coalition (SDUSC) was founded in response to growing awareness that Southeast San Diego lacked both representation in key sustainability conversations and access to the emerging green economy. Today, SDUSC works to close that gap by uniting communities of concern, stakeholders, and mission-aligned organizations through grassroots organizing. Our mission is to inform policy, drive equitable processes, and improve quality of life by expanding opportunities for Southeast San Diego and other historically resilient communities.

Our Vision

We envision a future where every community has the knowledge, resources, and opportunity to lead the transition toward a healthier, more sustainable, and more equitable world.

Our Goals

•  Inspiring Action & Civic Engagement
•  Expanding Access to Sustainability Resources
•  Introducing Sustainability to Underserved Communities
•  Promoting Sustainable Practices in Communities of Concern
•  Offering Technical Support & Expertise

The People Behind the Work

Leadership Team

Eddie Price

Executive Director
San Diego community Power Community Advisory Group, Chairperson
Board Member CleanTech San Diego
Climate and Social Equity Speaker/Consultant

Eddie Price is a Native of California who has been at the forefront of Economic Equity for more than 25 years. Mr. Price spent his early formative years in Oakland, CA, and eventually moved to San Diego where he hit the ground running. Realizing there was a lack of economic activity involving African Americans, he started the San Diego Urban Economic Corporation.

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He currently serves as the Community Development Officer for GRID Alternatives, an international non-profit Solar installation company and perfect fit for Mr. Price with their triple bottom line of "People, Planet, Employment."

Oliver Keeton

Chief Operating Officer

Oliver Keeton is the Chief Operating Officer for the San Diego Urban Sustainability Coalition, where he leads operational strategies to promote equitable access to sustainability resources. In previous roles as Program Manager, he designed and implemented comprehensive HUD-approved training programs for housing counselors, empowering individuals and families to secure affordable housing and build wealth through inclusive resource access.

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Oliver is deeply passionate about promoting equitable access to financial literacy, wellness, and building a sustainable, healthy future for all communities. His background includes extensive experience in training program development, financial operations, and residential and commercial property management, including roles at WeWork and AvalonBay Communities. He holds a Bachelor's degree in Marketing from Alabama Agricultural & Mechanical University and is committed to advancing sustainability, housing affordability, and community empowerment in San Diego.

BOARD OF DIRECTORS

Carlton Stephen Walters – Chair

Carlton Stephen Walters is the founder and CEO of PCS World Network, a leading managed solutions provider and consultancy. With over 35 years of experience in business and technology, Stephen has guided PCS to serve more than 2,500 companies nationwide. He is also a community leader, co-founding 100 Strong and serving as the founding member and past president of the Diamond Business Association. Stephen also founded the Community Business Incubator, a non-profit focused on business development.

Matthew Vasilakis

Matthew Vasilakis is the Co-Director of Policy at Climate Action Campaign, advocating for equitable policies to address the climate crisis. He serves on the boards of the San Diego Urban Sustainability Coalition and Lambda Archives San Diego and co-founded the YIMBY Democrats of San Diego County. Matthew holds both a B.A. and M.A. in history from San Diego State University.

Jason Anderson

Jason Anderson is the President and CEO of Cleantech San Diego, driving the region’s leadership in the cleantech economy. With over 20 years of experience, he has secured funding for local energy initiatives and increased revenue by 40%. Jason previously served as Vice President of Business Development at the San Diego Regional EDC and holds a Bachelor’s degree in Corporate Communications from the University of Texas at Austin.

Rod Matthews

Rod Matthews, a navy veteran, co-founded Brevian Energy in 2020 to address high electricity costs in San Diego. His company provides affordable microgrids by partnering with renewable energy providers. Rod is passionate about reducing energy costs, enhancing resilience, and supporting veterans and BIPOC-owned businesses in the renewable energy sector.

Member Organizations

The San Diego Urban Sustainability Coalition is open for membership!
Whether you’re representing an organization or a concerned community member, we invite you to grow with SDUSC.